SEO? PPC? ROI? SOS!
Are all these marketing acronyms freaking you out? They scare me too sometimes. Here’s a quick reference of what they stand for and what they mean.
B2C – Business to Consumer (referring to a business’s target customer type)
B2B – Business to Business (referring to a business’s target customer type)
CPC – Cost Per Click – If you are running a PPC ad, CPC is how much you pay per click.
CPI – Cost Per Impression – a price you pay an advertiser for every view of your ad
CPL – Cost Per Lead – a price you pay an advertiser for sending you a person who has shown explicit interest in your company, usually by filling out a sign up or contact form.
CPM – Cost Per Thousand impressions/views (refers to the Roman numeral ‘M’)
CSE – Comparison Shopping Engine – a site that shows your products priced against your competitors. Examples include PriceGrabber.com, ShopZilla.com, NextTag.com, Shopping.com, and Google Shopping.
CSS – Cascading Style Sheet – The code behind your website that dictates the styles in your site (fonts, colors, layouts, etc.).
CTR – Click Through Rate – the number of clicks you get on an ad, divided by the number of views (impressions) of that ad
HTML – Hyper Text Markup Language – one of the code languages that is used to create a website
PPC – Pay Per Click – one way you can pay an advertiser
PPA – Pay Per Action – another way to pay an advertiser. The action could be a free trial signup, a purchase, a filled out form, or something else.
PV – Page Views – a count of the number of times a page is viewed
ROI – Return on Investment – companies calculate this in different ways. One basic way is to find out how much revenue you make per dollar spent on advertising.
RSS – Really Simple Syndication – a feed that shows updates or additions for something, like a blog. It erases all formatting and just gives you the text of the additions.
SEM – Search Engine Marketing – the process of advertising on search engines such as Google or Bing.
SEO – Search Engine Optimization – the process of improving your site, your brand, your reputation and your site’s traffic so that you show up as high as possible in a search engine’s free listings. When someone searches for the service you offer on Google, for example, you practice SEO to figure out how to show up toward the top of Google’s results for that search.
SERP – Search Engine Results Page – When you search for a given keyword on an search engine, this is the result of the search.